One of the great things having a design own the company is that he's not just thinking about the bottom line. A while back, Henrik said that 70% of all cars are black/white/gray. I've checked other vehicles and the vast majority of their colors are variations of those 3. I was recently looking at the Volvo V60. It was only available in 4 colors, all grayscale. You could make the argument that the V60 is a fringe vehicle that doesn't sell much (I'm a big fan of Volvo wagons, btw), but even their other cars are mostly grayscale. They'll be available on the Ocean of course, but its color palette is surprisingly large.