
Dealer Believes MSRPs Could Become Tomorrow’s Auto-Pricing Baseline
The U.S. auto industry has been trying to get American consumers to respect sticker prices on cars as real prices on cars for many years.

“Because I’m the CEO and the designer, I can make all these decisions super-quick,” Fisker said. “Normally some of these decisions take three months. We do them right there, in 15 minutes or half an hour in a meeting, so there’s no waiting for three proposals and going on and on and on, which is traditional in the car industry.”