What Color Ocean are you ordering?

There are 14 different colors and five wheel options to choose from when purchasing a Fisker Ocean electric SUV. We want to make it easy for you to visualize which paint colors and wheel options are available to you.

In the past, we’ve written about all the different Fisker Ocean electric SUV color options, cost, and availability. In that article we provided color swatches. It left a lot up to your imagination as to what each color would look like on the Fisker Ocean. As a result, we wanted to dive a bit deeper into Fisker Ocean color options while introducing each of the wheel options.

Using the Fisker Ocean configurator, we spent the time compiling and editing every available color and wheel option that will be available at launch. That way you can see your favorite Fisker Ocean color option with each available wheel option. It makes it way easier to visualize what color options are available seeing them side-by-side. The bonus is seeing them together with each Fisker Ocean wheel option.

We hope this makes it a lot easier to pre-order your Fisker Ocean when your reservation number is called. Now, if you haven’t already decided which Fisker Ocean trim is right for you, we also have you covered. Each Fisker Ocean trim, including Extreme, Ultra, and Sport, has something unique to offer in terms of price, range, and performance to fit your needs. And if you don’t know which interior color to choose from, go with Black Abyss as it will stay cleaner. Now on to the color and wheel options....Read more.

Fiskerati said:

@Sportstick You're interested in Solar Orange, Sea Salt interior, and 20″ F7 AeroStealth. That is a nice combination. Yeah, it is bizarre that all the launch colors are earth tones. One would think some color variation would be good, but we need to wait until 2023 for that. I remember Henrik saying on Twitter that the 2023 colors are much harder to paint which is maybe the reason they are not launch colors?

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Actually, that's a no-go for me. A white seat with a blue stripe doesn't work with an orange exterior. Someone in the color studio who does interior color and trim needs to realize they are missing a light value of an warm color, such as a natural/tan/beige value. White with blue stripe also is not a good solution for the other upcoming 2023 earth tones of red, green, or tan exteriors. The launch colors are 3 blues, two greys, a black and a white...all "cold" colors for those who recall the color spectrum ROYGBIV. The earth tones are all reserved for 2023 and the relevant interior is missing. Any competitive review would confirm their omission. Also, that 20" F7 needs to be available in bright/silver painted or something other than black. I get the feeling the Addams Family is running the Design Office.

Fiskerati said:

@Sportstick Very interesting, your take on color. Would you care to write a guest blog post to expand on this? Please reach out at [email protected] if interested. The "design office" is listening.

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Thanks for the invitation. I'll just continue here, if I may. History and research shows a clear preference in parts of Europe, notably Germany, for dark (if not black) interiors. Those consumers have reported that black is perceived as upscale and luxurious. However, this is a very myopic position to take when selling internationally, where that perception is not as widely held. In the US, black has been associated more often with "sporty/performance", thus it is the only color interior on some high performance models by various manufacturers. Black is more often regarded by mainstream (non-sports car) buyers in the US as drab, confining, and claustrophobic than it is in Europe. In addition, there are regions in the US where black is not as popular due to the very hot climate with triple-digit summer temperatures.

However, when expanding an appeal for upscale or luxury, in North America, the natural leather tones have historically been dominant. A photo goes beyond words, so please consider these, including the first-ever time the exploding upscale truck market included a Luxury Car Interior of the Year Award. Note that color scheme among these others for these established brands with years/decades of experience researching and satisfying consumer preferences. The Ocean is missing an entire interior color category that is among the more highly valued and offered when premiumness is being established. Further, from a simple color harmony perspective, these colors best support the eventual 2023 earth tone exteriors in a manner white, blue, and black do not.

I fully recognize the issues with complexity management and APEI at the operator station based on a count of seat sets. However, the proper balance to manage that should not completely eliminate a significant category of seat colors. Perhaps we don't need to have black in PU and fabric and the overall optimal plan is to provide this missing color family instead? As is, the overall color plan is quite unbalanced to appeal to an array of buyers with two of three interiors differing in hue but equally dark in value, the third cold color of whitish/gray with a cold blue stripe, and overweighted with blue exteriors. Maybe someone's personal preference within the company is being followed, but this is not a market-driven palette. Broadening appeal to be commensurate with ongoing (not just launch enthusiasm) production planning volumes should be among the goals of the Design Office to assist with gaining consideration and turning reservations into orders.