I understand and agree it would be reasonable if all or even most of the content was desireable. However, if all that is needed are the heated front seats that so many other OEMs already include and is frequently standard at this vehicle price point, more than a couple of hundred incremental dollars for the package is wasted.Agreed. The point I was trying to make was that the Winter Package is a pretty small part of the overall cost between the Extreme and the Ultra. So I do not think it will be anywhere near $9k as someone else lamented. $2-3k seems reasonable.